Privacy Notice

Data Controller

The data controller for this website and associated footage is:

• Name: Chris Turnbull, trading as Tarmac Tapes
• Website: tarmactapes.co.uk
• Email: [email protected]
• ICO Registration: [ICO_REG_NUMBER]

Tarmac Tapes is operated as a sole trader. All data-related enquiries should be directed to the contact details above.

What We Record

Tarmac Tapes records dashcam video footage of public roads and highways in the United Kingdom. Footage is captured from a vehicle-mounted camera while driving on public roads.

Footage may incidentally capture:

• Other vehicles and their registration plates
• Pedestrians and cyclists visible from the road
• Road infrastructure, signage, and the surrounding environment
• Audio of road conditions (where audio recording is enabled)

Why We Record It

Footage is captured for the purpose of commercial distribution via:

• Stock footage platforms (royalty-free licensing)
• Social media channels (YouTube, TikTok, Instagram, Rumble, X)
• Viral licensing platforms (Newsflare, ViralHog) for incident footage of journalistic or public-interest value

Legal Basis for Processing

Tarmac Tapes relies on the following lawful bases under the UK GDPR:

• Legitimate interests — for general commercial dashcam operation, stock footage production, and social media content. Footage is captured on public roads where there is a reasonable expectation that cameras may be present.
• Journalistic / public interest exemption — for incident footage submitted to Newsflare or ViralHog, where the footage has genuine news or public-interest value (e.g. road incidents, near-misses, dangerous driving). Such footage is submitted unblurred only to those platforms under this exemption.

How Long We Keep It

• Raw footage — deleted within 7 days of the weekly processing sprint. Footage that is not selected for further use is not retained.
• Keeper clips — clips selected for stock, social, or archive use are retained indefinitely in encrypted cloud storage.
• Unblurred viral clips — submitted to Newsflare or ViralHog for licensing review. Deleted from local storage once the clip has either been sold or declined by the licensing platform.

Blurring & Anonymisation

All stock footage and social media content published by Tarmac Tapes has faces and vehicle registration plates automatically blurred using Boris FX software before publication.

Unblurred footage is submitted only to Newsflare and ViralHog under the journalistic / public interest exemption. These platforms operate their own data handling and licensing agreements.

Audio Recording

Audio recording is disabled by default on all dashcam equipment used by Tarmac Tapes.

Audio is enabled only on individual clips where road sound (e.g. tyres, horns, ambient traffic) adds editorial or contextual value to the footage. In-vehicle audio and conversation is not recorded.

Third Parties

Footage may be shared with or distributed through the following third-party platforms. Each platform operates under its own privacy policy and terms of service.

• Adobe Stock
• Shutterstock
• Pond5
• Dreamstime
• Depositphotos
• Newsflare
• ViralHog
• YouTube
• TikTok
• Instagram
• Rumble
• Ko-fi

No footage or personal data is sold to third parties for advertising or profiling purposes.

Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• The right to be informed (this notice fulfils that obligation)
• The right of access — to request a copy of data held about you
• The right to erasure — to request removal of footage featuring you
• The right to object — to processing of your data
• The right to lodge a complaint with the ICO

To exercise any of these rights — in particular to request removal of footage in which you appear — please contact us via the form on this page or by email at [email protected].

We will respond to all requests within 30 days. Where a request relates to footage already licensed to a third party, we will notify you and advise on next steps.

You can also contact the ICO directly at ico.org.uk or by telephoning 0303 123 1113.

Contact Us

To submit a data request, request removal of footage, or ask any question relating to this privacy notice, use the form below or email [email protected].

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